Kellogg’s gives in on government’s ‘traffic light’ labels


Kellogg cereal boxes with trade light labellingImage copyright

Kellogg’s is to put “traffic light” labelling on many of a cereal packs sole in a UK from January, carrying formerly refused to do so.

The UK government’s intentional scheme, introduced in 2013, indicates how most salt, sugarine or fat dishes contain.

Kellogg’s pronounced it had done a change after carrying “listened” to consumers, supervision and retailers.

Consumer organization Which? pronounced it was a “positive move” yet it should request to all cereals, not only some.

The “traffic light” complement labels dishes green, amber or red, to assistance consumers simply brand products that have low, middle or high levels of salt, fat and sugar.

Kellogg’s new labelling will start to seem on brands including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from Jan 2019. The hurl out will be finish by early 2020.

“We are changing given a people who buy a food told us we should. Following a proclamation late final year to renovate a cereals in a UK, we motionless to demeanour again during labelling,” Kellogg’s pronounced in a statement.

Kellogg’s UK handling executive Oli Morton pronounced a preference followed a consult of 2,000 Britons seeking them about their attitudes towards labelling.

Mr Morton said: “Put simply, they pronounced we should change and pierce to a full colour resolution as they wish assistance creation healthy decisions. We’ve listened and now we’re acting.”


However, “traffic light” labelling will not be used on Kellogg’s multilingual boxes common opposite several European countries, where a complement is not well-known, nor will it seem on singular offer packs.

As a outcome only underneath 80% of Kellogg’s cereal packs sole in a UK and Ireland will lift a new labels.

Until now Kellogg’s has stranded to a supposed “Reference Intake” labelling scheme, displayed in monochrome colours on packs. It shows a limit volume of calories and nutrients people should eat in a day.

Now, though, it said: “Times have changed; changing to colour coded labels is a response to what consumers and supervision wish from us in a UK.”

Many supermarkets have willingly adopted a “traffic light” complement for their possess brands, while opposition cereal builder Nestle introduced a “traffic light” intrigue on a cereal brands including Shreddies and Cheerios in 2017. Weetabix has used it given 2016.

Earlier this year Which? called on a supervision to repair a “chaos” of food labelling standards when a UK leaves a EU.

‘At a glance’

Under EU manners “traffic light” labelling is voluntary, so some manufacturers do not use it.

Which? pronounced it should be mandatory.

Strategic process confidant Sue Davies pronounced a organization believed a trade light nourishment complement helped people to review “at a glance” how most sugar, salt and fat a product contains and was “an effective proceed of assisting them to make healthier food choices”.

“While this is a really certain pierce from Kellogg’s, it should request to all a brand’s products sole in a UK and Ireland, not only 80% of them.

“The supervision should now use Brexit as an event to deliver legislation that creates trade light labelling imperative as partial of an proceed formed on high food standards and directed during boosting a nation’s health and well-being,” combined Ms Davies.


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