A anathema on junk food promotion opposite London’s whole open ride network will be introduced subsequent year.
Under a scheme, posters for food and splash high in fat, salt and sugarine will disappear from a Underground, Overground, buses and sight shelters.
London Mayor Sadiq Khan has pronounced he wants to tackle a “ticking time bomb” of child plumpness in a capital.
The Advertising Association has pronounced it would have “little impact on a wider governmental issues that expostulate obesity”.
The anathema will take outcome opposite a Transport for London (TfL) network on 25 February.
Where will a anathema apply?
In further to a buses, Tube and sight networks that are run by TfL, junk food adverts will be criminialized on:
- Roads tranquil by TfL, including adverts on roundabouts and during sight stops
- Taxis, private sinecure vehicles and Dial-a-Ride
- River services
- Emirates Air Line wire car
- Victoria Coach Station
After skeleton were initial announced in May, 82% of 1,500 respondents to an online conference corroborated a proposals, City Hall said.
Mr Khan pronounced “tough action” on child plumpness was necessary.
“Reducing bearing to junk food promotion has a purpose to play in this – not only for children, though parents, families and carers who buy food and prepared meals,” he said.
The intrigue is corroborated by child health experts including arch medical officer for England Professor Dame Sally Davies who described it as an “important step in a right direction”.
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However, a Advertising Association pronounced commuters could humour as a outcome of a ban.
Chief Executive Stephen Woodford pronounced a UK already has “the strictest manners in a universe when it comes to promotion high fat salt sugarine foods”, that meant under-16s can't be targeted.
“This will remove income from promotion for TfL and that will potentially have an impact on a fares that passengers have to pay,” he said.
London’s mayor formerly criminialized adverts on a Tube that promoted disastrous physique images, following complaints about a weight-loss advert that asked business if they were “beach physique ready?”